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Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great287avg incumbent reviews — the moat a new listing must climb
Avg price
Great$95.50avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good$455K$455K/yr · 86K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Bad$19.97–$457.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-33.5%90-day search growth — must beat 0% to launch