48
yellow binder
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.37avg listing price — sweet spot $15–$100
Price range
Great$5.52–$50.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,672.76avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 41K searches