35
wicked bookmark
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible30.14avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.48–$23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$14K$14K/yr · 31K searches
Growth
Bad-64.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier