41
white binder 2 inch
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.45avg listing price — sweet spot $15–$100
Price range
Great$4.95–$44.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 59K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,083.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand