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wall calendar 2025-2026 large 22x17
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good803.69avg incumbent reviews — the moat a new listing must climb
Market size
Good$575K$575K/yr · 701K searches
Price range
Good$4.17–$30.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-46.7%90-day search growth — must beat 0% to launch