44
tul
Skip itSoft demand (-28.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Price range
Good$6.97–$36.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,682.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay$202K$202K/yr · 1.5M searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale