42
tul planner
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Review moat
Great442.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$6.97–$41.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$81K$81K/yr · 249K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch