50
travelers notebook passport
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a small market ($63K/yr) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Price range
Great$5.94–$95.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay1,564.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 249K searches
Signals No Dominant Brand