44
to do list sticky notes
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Okay1,731.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.03–$21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.79avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 347K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand