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to do list notebook
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,083.32avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.03–$21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Market size
Bad$93K$93K/yr · 575K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch