45
thin binder
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Price range
Good$4.57–$28.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 164K searches
Review moat
Okay3,883.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand