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therapy journal

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A small market ($60K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 21Conversion 30Competition 53Returns 89Price range 73Avg price 78Brand share 79Review moat 46Quality gap 24

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Great$16.31

avg listing price — sweet spot $15–$100

Price range

Good$6.26–$38.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,855.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 152K searches

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