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self care planner
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Price range
Great$8.17–$38.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,982.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$53K$53K/yr · 154K searches
Growth
Bad-27.1%90-day search growth — must beat 0% to launch