57
see it bigger planner 2026
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Great425.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.20avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$513K$513K/yr · 556K searches
Price range
Good$5.87–$28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand