50
seasonal stickers
Worth a lookShows low returns (1.0%), but soft demand (-24.9% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good919.58avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.48–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 218K searches
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand