37
scented bookmarks
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great386.29avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.32–$26.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 59K searches