44
ribbon bookmark
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good813.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.35–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 199K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch