40
red binder 1.5 inch
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$18.37avg listing price — sweet spot $15–$100
Price range
Great$5.32–$54.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,293.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 10K searches
Brand share
Bad98%top-5 brand share — brand-locked demand