45
pocket calendar 2025-2026
Skip itPrices mostly outside the sweet spot ($4.22–$10.21) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Good$713K$713K/yr · 2.3M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,218.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.75avg listing price — sweet spot $15–$100
Growth
Bad-43.5%90-day search growth — must beat 0% to launch
Price range
Bad$4.22–$10.21cheapest to priciest tracked listing — scored on the share inside $15–$100