39
personal wide planner inserts
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Price range
Good$5.66–$39.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,229.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 188K searches
Growth
Bad-44.4%90-day search growth — must beat 0% to launch