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perpetual calendar
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-17.9% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Great472.29avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.88–$38.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 613K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand