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papier planner
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.20avg listing price — sweet spot $15–$100
Price range
Great$12.06–$59.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,103.62avg incumbent reviews — the moat a new listing must climb
Market size
Good$372K$372K/yr · 306K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-35.9%90-day search growth — must beat 0% to launch