53
mini calendar 2026
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-57.4% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good640.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good$470K$470K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.75avg listing price — sweet spot $15–$100
Price range
Bad$2.37–$15.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-57.4%90-day search growth — must beat 0% to launch