43
midori planner
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.48avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.87–$47.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good506.3avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 225K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-43.6%90-day search growth — must beat 0% to launch