49
mental health journal
Skip itSoft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$8.17–$41.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good745.74avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$100K$100K/yr · 232K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch