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medical planner
Skip itSoft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Review moat
Great399.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.06–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$85K$85K/yr · 207K searches
Growth
Bad-44.3%90-day search growth — must beat 0% to launch