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meal planner
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$395K$395K/yr · 918K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.37–$24.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,300.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.05avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.1%90-day search growth — must beat 0% to launch