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logbook
Worth a lookShows low returns (1.0%), but soft demand (-11.7% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$19.44avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.10–$53.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,632.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 231K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch