44
large binder
Skip itSoft demand (-5.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.52avg listing price — sweet spot $15–$100
Price range
Great$8.16–$44.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$177K$177K/yr · 225K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,842.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch