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journal inserts
Skip itSoft demand (-23.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good896.44avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.73–$29.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$69K$69K/yr · 292K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch