43
inspirational calendar 2023
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good$13.79avg listing price — sweet spot $15–$100
Price range
Good$5.43–$27.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,504.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 198K searches
Growth
Bad-69.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand