50
heavy duty binder
Worth a lookShows low returns (1.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.23–$35.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$367K$367K/yr · 338K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,474.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand