42
goal planner 2023
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.92avg listing price — sweet spot $15–$100
Price range
Great$6.26–$59.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,150.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 126K searches
Growth
Bad-44.8%90-day search growth — must beat 0% to launch