45
full focus planner
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.54avg listing price — sweet spot $15–$100
Price range
Great$12.06–$59.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,705.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay$246K$246K/yr · 163K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-15.8%90-day search growth — must beat 0% to launch