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dyslexia tools for kids
Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$61.79avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Good719.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$213K$213K/yr · 109K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.20–$296.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.5%90-day search growth — must beat 0% to launch