53
desk calendar july 2024-2025
Worth a lookShows low returns (1.2%), but a small market ($21K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Good1,022.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.17–$30.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.41avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 81K searches
Signals No Dominant Brand