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daily calendar
Skip itSoft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Price range
Great$5.48–$77.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,319.84avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 134K searches
Growth
Bad-70.4%90-day search growth — must beat 0% to launch