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dad joke calendar 2024
Skip itSoft demand (-55.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great340.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Price range
Good$10.60–$20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 160K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-55.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand