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calendar planner 2023-24
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.00avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Okay$6.26–$282.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,512.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 184K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand