40
bullet journal ruler
Skip itSoft demand (-56.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great125.33avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.41avg listing price — sweet spot $15–$100
Market size
Okay$197K$197K/yr · 437K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.61–$16.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-56.8%90-day search growth — must beat 0% to launch