43
book darts
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Great426.53avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Market size
Okay$200K$200K/yr · 167K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.17–$18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-47.6%90-day search growth — must beat 0% to launch