49
binder with dividers
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Price range
Good$3.90–$26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,109.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$112K$112K/yr · 361K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand