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beneficiary planner book
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.81–$24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,829.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 90K searches