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Soft demand (-26.1% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 12Conversion 13Competition 59Returns 76Price range 77Avg price 81Brand share 71Review moat 48Quality gap 53

Avg price

Great$17.50

avg listing price — sweet spot $15–$100

Price range

Great$4.30–$51.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,697.63

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$166K

$166K/yr · 885K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.1%

90-day search growth — must beat 0% to launch

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