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a6 planner inserts
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Good1,185.7avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$4.60–$20.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$142K$142K/yr · 703K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand