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5x7 toploader
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Great124.22avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$7.23–$24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 23K searches