48
5 inch binder
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.50avg listing price — sweet spot $15–$100
Price range
Great$13.62–$70.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 6% kills the launch gate
Market size
Good$501K$501K/yr · 203K searches
Review moat
Okay3,146.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-15.8%90-day search growth — must beat 0% to launch