54
4 inch binder
Worth a lookShows a sweet-spot price point ($21.77 avg), but soft demand (-14.6% this quarter) keeps it on the watch list.
Avg price
Great$21.77avg listing price — sweet spot $15–$100
Price range
Great$11.89–$60.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Good$552K$552K/yr · 283K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,306.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.6%90-day search growth — must beat 0% to launch