45
365 day calendar
Skip itSoft demand (-76.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Price range
Great$4.70–$46.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good631.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$99K$99K/yr · 186K searches
Growth
Bad-76.5%90-day search growth — must beat 0% to launch