54
2026 appointment book
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-69.1% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Good$4.75–$37.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good843.12avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Market size
Okay$260K$260K/yr · 662K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-69.1%90-day search growth — must beat 0% to launch